What we do:
Technical 3D illustrations
Geofabrics manufacture high performance geosynthetics. These are permeable fabrics which help ground drainage, filtering, reinforcing and much more. Over the years, we’ve created a range of literature from brochures and internal documents to exhibition materials.
Communicating their high-tech products in a clear way to a variety of different industries is the main challenge for Geofabrics. Since 2012 we’ve worked with their team to raise their profile and position them as industry leaders through a subtle re-branding, growing their international client base along the way.
Not only do we create clear messaging for Geofabrics, we manage photography of their products for sales pieces as well as producing their technical 3D illustrations. Great photography is tricky with these particular products. We soon discovered the key is to clearly identify the unique features and applications of each geosynthetic while showing the product in a creative, striking way; further to photography, illustrations are a great way of showing real-world applications in printed literature.
“ICM provide an excellent service with a high level of professionalism and expertise. Their flexible and dynamic approach has helped us create a suite of brochures, exhibition stands and marketing tools with a wide range of product applications and engineering sectors. They’ve helped to strengthen our corporate brand and technical presence in the engineering markets. Their teamwork and support is invaluable.”