What we do:
As an award-winning supplier of both branded and private label chemical cleaning products, SNG supply a range of items to the professional, commercial and retail markets. They initially asked us to produce a premium pack design for a new Muvo ‘Ultra+’ dishwasher tablet, and of course we obliged.
Thorough research of the target audience and marketplace gave us the insights we needed to produce a number of strategically creative designs. We don’t often blow our own trumpet, but we knocked their expectations out of the park. Not only did SNG choose an ‘Ultra+’ design, they also immediately swapped an existing line to another of our proposals!
The main challenges of this project were to create packaging which sat prominently in the dishwasher category, but had enough stand out to grab consumers’ attention and convert it to a buying decision. We’d also boosted the messaging on pack, highlighting benefits of being an ‘All in One/Ultra+’ with a simple change on the descriptor. As with all packaging projects this answered our two ‘go-to’ questions about the product; ‘What am I?’ and ‘Why buy me?’.
Our work with SNG now extends across their entire Muvo range and into their additional FMCG brands (Senses and Moss & Rowe). SNG are also taking advantage of our other services, with packaging, advertising, product photography and exhibition material to name a few. By using our convenient integrated approach they’re feeling the full value we can bring to their marketing communications and their budgets.