Who we are

Meet our team

We’re creative, intelligent thinkers. Between us we have years of graphic design knowledge with longstanding clients who like what we do and love the results we get. Ranging from strategic thinkers and designers to client managers and design for print experts, we have a great rapport with each other, our clients and our bouncy agency dog, Sydney.

Maria Wild

Director

Organised, analytical and experienced, Maria is the organiser of organisers. She makes sure projects flow effortlessly and seamlessly from concept to completion. Every job gets her full attention so it’s delivered exactly right and bang on time.

Maria loves the theatre so much we often joke she has a seat there with her name on it. Her other interests include cooking, reading, movies and live music festivals. A keen gardener, Maria’s garden is designed to perfection and well organised. It’s often been said that even the plants know precisely when to flower.

Her other passion is Sydney who she shares with Matt but she knows Sydney loves her best!

'Just do it!' - Nike

Caroline Murray

Account Director

Passionate, determined and knowledgeable, having worked both agency and client side for more years than she cares to remember, Caroline lives and breathes marketing. She’s also the voice of the client within the agency, making sure all projects meet the brief and achieve their goals. Definitely someone you want on your side.

Miraculously, Caroline finds time to work with a local charity to raise its profile and create more effective marketing materials. In between all that, she also presents master classes in branding at national conferences and for local organisations. So, she’s a bit of a guru really.

Outside of work Caroline enjoys watching movies, taking long walks in the countryside and letting her hair down at festivals and live gigs. She also loves reading and is pretty good at solving logic problems too.

'You are only limited by your own beliefs'

Matt Thompson

Production Director

Cool, calm and collected, Matt does the really important stuff, ensuring your job gets produced on time and on budget. He’s well respected by all our suppliers for his friendly, honest approach (and a bribe or two goes a long way when deadlines are tight!) Having worked with brands from Porsche to Pontins his understanding of clients’ needs and expectations are loved by everyone we work with.

Matt spends many a day in the fresh air doing everything from gardening, walking and cycling to training his shiny Labrador, Sydney. Inside he enjoys the theatre, cooking and running Sydney’s smash hit Facebook and Instagram pages.

'It is the mark of an educated mind to be able to entertain a thought without accepting it' - Aristotle

Louise Wardle

Senior Account Manager

Committed, enthusiastic and thorough, Louise is super-efficient. You can count on her to soak up everything about your business, weigh up a strategy and deliver a project that packs a punch. She knows a thing or two about marketing online and offline, while her incredible attention to detail makes sure everything is on point.

Louise is also fluent in French. We can’t tell you how handy that is for our European clients and what a relief it is for the rest of us! To relax Louise knits. For friends, for family, for anyone really. It’s her Secret Santa failsafe and we’re all a tad envious! She also loves family time, a good book and movie nights (though not much of that happens these days!).

'The most wasted of all days is one without laughter' - E. E. Cummings

Richard Peacock

Senior Designer

Creative, clever and creatively clever, yes Richard is an award winning designer with many talents! He’s the champion of our ‘thinking beyond design’ philosophy (like we’ll ever forget it!). A great problem-solver, he thrives on coming up with the ideas to take your marketing to the next level.

Richard is big on blogging. Not only does he run his own VW website, he blogs and tweets for others too. He also writes, is a published photographer and is also a bit of a surfing dude who’s no stranger to the Cornish coast. Loving all things active, if he’s not out mountain biking the muddy terrain of the Yorkshire Dales, you might find him touring the VW shows in his funky, sparkling pride and joy.

'I may not have gone where I intended to go, but I think I have ended up where I intended to be' - Douglas Adams

Paul Smailes

Creative Designer

Creative, creative, creative, are the only words to describe Paul. Whether he’s producing an ad, a brochure or a website, his design ideas are beautifully executed and never fail to impress!

Paul has a little theory of his own for this. One of his favourite ICM clients sells great quality wines. Paul reckons a couple of glasses savoured in his summerhouse really help the genius flow! Who are we to argue?

Paul’s other love is extreme heavy metal. Besides enjoying loads of gigs, he plays drums to anyone who will listen! Mountain biking is also a passion, along with snooker, cooking, reading and family stuff. But the real surprise are his yoga moves. They have to be seen to be believed!

'The man who makes no mistakes does not usually make anything' - Edward Phelps

Andrew Forrest

Senior Artworker

A general techie and all-round geek, Andy is a calming presence in the office taking design work to final production either for print or digital. Responsible for maintaining all aspects of IT, Andy makes sure our systems run smoothly. Pretty important when we’re almost always working to tight deadlines.

A systems analyst in disguise, Andy’s always looking for innovative ideas to improve the way we work.  Loving efficiency is one of his things and we all secretly admire little revelations that help us create better work, in a better way, on time. Conscientious as well as geeky!

Outside work, he regularly visits parallel worlds and different time periods! These secret lives involve dressing as a Troll or other Tolkienesque characters. And yes! If we’d known at the interview…. Well!

'Eagles may soar, but weasels don’t get sucked into jet engines'

Sydney Thelabrador

PR Assistant and Happyologist

Friendly, happy, bouncy, Sydney offers us all inspirational support and will readily teach the art of happiness through frequent walks, playing fetch and falling asleep on your lap.

As ICM’s chief Meet ‘n’ Greeter, he’s also hot on security, PR and paper shredding. Always proactive and helpful he can often be found emptying the bins.

When he’s not working to earn a cheeky biscuit, Sydney loves to sleep, play with his stash of toys, sleep some more, roll in the grass and…yep, sleep again!

'Learn from yesterday. Live for today. Look to tomorrow' - Snoopy

Want to join us?

We’re always on the lookout for inspirational, proactive people who’d fit right in and complement our creative team. Whether you’re a graphic designer, account manager, strategic thinker or online genius why not send us your details and we’ll be in touch.

Contact Us
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